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Market and Marketing| Exam relevant notes| Commerce

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This document provides concise, exam-oriented notes on Market and Marketing, covering key definitions, concepts, and the Marketing Mix (4Ps)—Product, Price, Place, and Promotion. It also includes Product Life Cycle (PLC), advertising, sales promotion, branding, packaging, channels of distribution, market segmentation, and other essential marketing

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Class notes

Markets and Marketing (Chapter 1) notes

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Summary

Summary Marketing Mix - 4P's( Exam oriented notes )

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Class notes

Advertising and Brand Promotion (Exam oriented notes) - helpful for quick revision.

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2022/2023

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Market and Marketing| Exam relevant notes| Commerce

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