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Pearson Edexcel AS/A-Level Business Complete Unit 1 - Marketing and People $12.17   Add to cart

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Pearson Edexcel AS/A-Level Business Complete Unit 1 - Marketing and People

This is a bundle containing notes on all Unit 1 topics. Each document is split up into sections of the syllabus; in each section there is a table of key words with their definitions and key equations. Within each section there are notes on the topic - shortened, but containing enough detail to expl...

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Summary Pearson Edexcel AS/A-Level Business Unit 1 - Marketing and People - 1.1 Meeting Customer Needs

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This is a summary of section 1.1 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: The Market, Market Research, and Market Positioning. Each section has a table of key terms with their definitions and a table of key equa...

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Summary Pearson Edexcel AS/A-Level Business Unit 1 - Marketing and People - 1.2 The Market

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This is a summary of section 1.2 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Demand, Supply, Markets, Price Elasticity of Demand, and Income Elasticity of Demand. Each section has a table of key terms with their de...

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Summary Pearson Edexcel AS/A-Level Business Unit 1 - Marketing and People - 1.3 Marketing Mix and Strategy

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This is a summary of section 1.3 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Product/Service Design; Branding and Promotion; Pricing Strategies; Distribution; and Marketing Strategy. Each section has a table of key...

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Summary Pearson Edexcel AS/A-Level Business Unit 1 - Marketing and People - 1.4 Managing People

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This is a summary of section 1.4 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Approaches to Staffing; Recruitment, Selection and Training; Organisational Design; Motivation in Theory and Practice; and Leadership. Ea...

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Summary Pearson Edexcel AS/A-Level Business Unit 1 - Marketing and People - 1.5 Entrepreneurs and Leaders

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This is a summary of section 1.5 of the Pearson Edexcel A-Level Business syllabus. The notes are organised according to the syllabus, split up under the headings: Role of the Entrepreneur; Entrepreneurial Characteristics and Motives; Business Objectives; Forms of Business; Business Choices; and Movi...

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