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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

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13-01-2024

Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.

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10
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Summary
Summary Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling
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4
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Summary
Summary Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships
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4
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Summary Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion
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6
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Summary Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media
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2
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Summary Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media
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4
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Summary
Summary Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
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4
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Summary
Summary Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
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Summary Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management
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4
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Summary
Summary Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC
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5
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Exam (elaborations)
Integrated Marketing Communications Practice Exam
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3
11
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Connected book

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Shimp, Terence A. Shimp, J. Craig Andrews Integrated Marketing Communications
  • 2013
  • 9781408093566
  • Unknown
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2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

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