MKT 401 Marketing Strategy Summary: A Comprehensive Lecture Notes
Welcome to this comprehensive collection of lecture notes on marketing strategy MKT 401 in UniMannheim! These notes cover a wide range of essential concepts and techniques, including target market segmentation, the marketing mix, SWOT analysis, competitive analysis, customer personas, brand messaging, and much more. So download now and get started
Connected book
- 2012
- 9780077146047
- 2