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Strategic Brand Management

Kevin Lane Keller - ISBN: 9780132664257

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On this page you find summaries, notes, study guides and many more for the study book Strategic Brand Management, written by Kevin Lane Keller. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Study notes, Study Guide, Marketing, Management, Macquarie University, MKTG311, Brand Management & Brand will be dealt with.

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