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Strategic Brand Management

Kevin Lane Keller - ISBN: 9780132336222

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On this page you find summaries, notes, study guides and many more for the textbook Strategic Brand Management, written by Kevin Lane Keller. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like t3 exam, t1 exam, marketing, exam, concepting, branding & Brand management will be dealt with.

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