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Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler - ISBN: 9780078112102

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On this page you find summaries, notes, study guides and many more for the study book Services Marketing: Integrating Customer Focus Across the Firm, written by Valarie Zeithaml, Mary Jo Bitner & Dwayne Gremler. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like & GRA 6419 Service Marketing will be dealt with.

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