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  2. Handelshøyskolen BI
  3. Service marketing (GRA6419SERVICEMARKETI)

Service Marketing

Handelshøyskolen BI

Here are the best resources to pass Service Marketing. Find Service Marketing study guides, notes, assignments, and much more.

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Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

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GRA 6419 Service Marketing Article Summary–GAP MODEL GRA 6419 Service Marketing Article Summary–GAP MODEL

  • GRA 6419 Service Marketing Article Summary–GAP MODEL

  • Summary • 9 pages • 2019
  • Want to get an A in super-tough service marketing subject? This is a journal summary in GRA 6419 Service Marketing which is useful for final exam review. There was an exact question in the 2018 mock-up final exam. So, by reading this document, you can ensure a full score of GAP model question.
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