Research Methodology in Marketing notes

The digital landscape, characterized by hyperconnectivity and machine learning, reshapes consumer experiences, offering unprecedented convenience while precipitating consumer fatigue—an emotional and cognitive exhaustion stemming from relentless digital demands and reduced autonomy. This review critically interrogates the mechanisms driving this fatigue, with a particular focus on South Africa, a nation marked by cultural heterogeneity, economic disparity, and uneven technological ac...

HRBUS84 Assignment 2 (LITERATURE REVIEW) 2025 - DUE 31 July 2025; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us. Consumer Fatigue from Hyperconnectivity and Machine Learning

HRBUS84 Assignment 2 (LITERATURE REVIEW) 2025 - DUE 31 July 2025; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us. Consumer Fatigue from Hyperconnectivity and Machine Learning

The digital landscape, characterized by hyperconnectivity and machine learning, reshapes consumer experiences, offering unprecedented convenience while precipitating consumer fatigue—an emotional and cognitive exhaustion stemming from relentless digital demands and reduced autonomy. This review critically interrogates the mechanisms driving this fatigue, with a particular focus on South Africa, a nation marked by cultural heterogeneity, economic disparity, and uneven technological ac...