Principles and Practice of Marketing, 9e notes (9th edition)

• Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 22 • Ajzen 2006 • Frary 2003 • Fricker 2008 • Churchill 1979

Summary of the lecture slides for the endterm, week 1 till week 8. Plus additional nodes from the book.

College aantekeningen Marketing Management INCLUSIEF gast colleges.

This summary contains all lecture notes and content of the book “Principles and Practice of Marketing (9th edition)” (chapters 1-8, 10-16 and 18-20). Passed the exam with 17/20.

Full summary of lectures+handbook. Important parts marked with a circle symbol. What was not covered in the classes but was given a handbook symbol in the handbook. 18/20

The course material of the classes: CH1-3, 6-9, 12-20, 22 and guest lectures Alpro and Thorsten Strauss. I scored a 14/20 with only this document. Attending classes is not necessary.

Summary of each chapters from Principles and Practice of Marketing, Ninth Edition, each chapter is covered briefly as few bullet points, that cover the most important ideas of each chapter. Less than a page by chapter.

Harts Hotel

Summary of the lecture slides for the endterm, week 1 till week 8. Plus additional nodes from the book.

Summary of each chapters from Principles and Practice of Marketing, Ninth Edition, each chapter is covered briefly as few bullet points, that cover the most important ideas of each chapter. Less than a page by chapter.

The course material of the classes: CH1-3, 6-9, 12-20, 22 and guest lectures Alpro and Thorsten Strauss. I scored a 14/20 with only this document. Attending classes is not necessary.

College aantekeningen Marketing Management INCLUSIEF gast colleges.

• Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 22 • Ajzen 2006 • Frary 2003 • Fricker 2008 • Churchill 1979

Full summary of lectures+handbook. Important parts marked with a circle symbol. What was not covered in the classes but was given a handbook symbol in the handbook. 18/20

This summary contains all lecture notes and content of the book “Principles and Practice of Marketing (9th edition)” (chapters 1-8, 10-16 and 18-20). Passed the exam with 17/20.

Harts Hotel