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Marketing notes (8th edition)

Michael R. Solomon, Greg Marshall - ISBN: 9781292097756

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View all 9 notes for Marketing, written by Michael R. Solomon, Greg Marshall. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Marketing - Introduction: Understand the Value Proposition
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 1 of the module summarized in 11 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

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Marketing - Market Research
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 2 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Segmentation, Target Marketing and Positioning
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 3 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlig...

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Marketing - Consumer Behavior
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 4 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Consumer Behavior Business Markets
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 5 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Product l: Innovation and New Product Development
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 6 of the module summarized in 10 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

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Marketing - Product ll: Branding and Product Management
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 7 of the module summarized in 12 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

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Marketing - Promotion
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of part 1 of week 9 of the module summarized in 9 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink ...

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Marketing - Pricing
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highligh...

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Marketing - Introduction: Understand the Value Proposition
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 1 of the module summarized in 11 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

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Marketing - Market Research
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 2 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Segmentation, Target Marketing and Positioning
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 3 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlig...

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Marketing - Consumer Behavior
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 4 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Consumer Behavior Business Markets
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 5 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...

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Marketing - Product l: Innovation and New Product Development
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 6 of the module summarized in 10 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

i See more info x
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  •  • 10 pages • 
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Marketing - Product ll: Branding and Product Management
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These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 7 of the module summarized in 12 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...

i See more info x
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  •  • 13 pages • 
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Marketing - Promotion
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$4.52

These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of part 1 of week 9 of the module summarized in 9 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink ...

i See more info x
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  •  • 9 pages • 
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Marketing - Pricing
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$4.52

These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highligh...

i See more info x
  • Class notes
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