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Marketing Communications
Marketing Communications

Marketing Communications

Auteur(s):

Patrick De Pelsmacker, Maggie Geuens

ISBN:

9780273773221

Language: en | Publisher: Pearson Education Limited | Edition: 5 | Year of Publication: 2013 |
Book summaries (14)
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Universiteit Twente > Communicatiewetenschap > Marketing communicatie (2nd year)
SUMMARY $4.51
Marketing communications summary Samenvatting Marketing Communications: a European perspective fifth edition / vijfde editie Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ISBN: 9780273773221 Hoof...
by Emce  ·  58 Pages  ·  Uploaded 11/21/15  ·  39  · 
39

Radboud Universiteit Nijmegen > Communicatie- en Informatiewetenschappen > Marketingcommunicatie (1st year)
SUMMARY $6.76
Marketing: Summary lectures, notes and chapters A full summary of the examination material for the final examination marketing at Radboud University. This summary contains the lectures, my notes and the chapters of Marketin...
by Myrtevh  ·  42 Pages  ·  Uploaded 1/2/16  ·  11
11

Tilburg University > Marketing Management > Marketing Communications (Master)
SUMMARY $6.76
Summary MarCom all lectures and Chapt. 5 6 8 & 9 Summary all lectures notes & chapt. 5 6 7 & 9
by mikevanvliet  ·  109 Pages  ·  Uploaded 3/25/16  ·  11  · 
11

Hogeschool Utrecht > International Communication and Media > Marketing Communications (4th year)
SUMMARY $6.71
Summary Marketing Communications A summary of most of the chapters of the book Marketing Communications, a European perspective
by Lisette28  ·  42 Pages  ·  Uploaded 10/29/15  ·  8  · 
8

Universiteit Gent > Toegepaste Economische Wetenschappen > Marketing Communications (Master)
SUMMARY $2.82
Marketing Communications: An European Perspective : Chapters 6,11,13 and 16 Summary of sections 6,11,13 and 16 (in addition to other summaries of the book that are already online). Summary was made of the book "Marketing Communications: An European pe...
by Nashly  ·  14 Pages  ·  Uploaded 1/3/16  ·  8  · 
8

Tilburg University > Marketing > Marketing Communication (Master)
SUMMARY $4.51
Summary of book chapters - Marketing Communication A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Commu...
by timma  ·  36 Pages  ·  Uploaded 1/1/17  ·  4  · 
4

Tilburg University > Marketing Management > Marketing Communications (Master)
SUMMARY $3.95
Marketing Communications Summary of Chapter 5, 6, 8 & 9 Comprehensive summary of Marketing Communications chapters 5, 6, 8 & 9.
by KWP  ·  27 Pages  ·  Uploaded 2/11/17  ·  2
2

Tilburg University > Marketing Management > Marketing Communicatie (Master)
SUMMARY $3.03
Marketing Communication - Alle begrippen en termen / All definitions and terms MSc Marketing Management, Marketing Communication (Prof. Dr. AMM Bosmans). SUMMARY OF ALL concepts, ranked by chapter. Very clear and easy to learn. Concepts are requested exa...
by StudentTilburgUni  ·  34 Pages  ·  Uploaded 7/1/15  ·  2
2

Hogeschool Utrecht > International Communication and Media > Marketing Communication (4th year)
SUMMARY $7.88
Introduction to Marketing Communication Maybe a little extended but all the definitions, important tables and schematics are in there. This is a summary of the following chapters: 1, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13...
by ElinevtEnde  ·  70 Pages  ·  Uploaded 1/6/16  ·  2
2

NHTV > International Tourism Management > Integrated Marketing Communications: A European Pe (3rd year)
SUMMARY $5.08
This summary contains all theoratical information of Integrated Marketing Communications: A European Perspective of chapter 1,2,4,5 & 7.
by Lonnekevdven  ·  22 Pages  ·  Uploaded 12/14/15  ·  1
1

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On this page you find summaries, notes, study guides and many more for the study book Marketing Communications, written by Patrick De Pelsmacker & Maggie Geuens. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Marketing Communication, Master, marketing, Marketing communications, Pelsmacker, communication, Geuens & Marketing will be dealt with.

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