Integrated Marketing Communications notes

What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 2. Tools - promotional mix 3. Media channels - print/broadcast/digital etc 4. People - target audience 5. Context - Sector and industry What are the 6 elements of the extended promo...

-

4 pages

Written in 2022/2023

Grade A+

cracker

IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix Steps in the IMC - Answer 1. Identify the target audience 2. Establish the communications objectives 3. Develop the IMC mix 4. Establish the budget 5. Evaluate the IMC campaign Push and pull strategy - Answer Push - focus o...

-

4 pages

Written in 2022/2023

Grade A+

cracker

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...

-

4 pages

Written in 2022/2023

Grade A+

cracker

What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 2. Tools - promotional mix 3. Media channels - print/broadcast/digital etc 4. People - target audience 5. Context - Sector and industry What are the 6 elements of the extended promo...

-

4 pages

Written in 2022/2023

Grade A+

cracker

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...

-

4 pages

Written in 2022/2023

Grade A+

cracker

IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix Steps in the IMC - Answer 1. Identify the target audience 2. Establish the communications objectives 3. Develop the IMC mix 4. Establish the budget 5. Evaluate the IMC campaign Push and pull strategy - Answer Push - focus o...

-

4 pages

Written in 2022/2023

Grade A+

cracker