Summary
Chapter 1: Service Marketing as an exchange process
University of Pretoria
Marketing Management
Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.
alyshagurnell
$6.21
Summary
Physical evidence in the service market
University of Pretoria
BEM 120
A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.
alyshagurnell
$3.10
Summary
BEM 120 Chapters 1-4
University of Pretoria
BEM 120
Summary of Marketing Management 120 (BEM 120) Chapters 1-4 according to the learning outcomes.
dupreezmich
$3.72