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Consumer Behaviour

Michael R. Solomon, Katherine White, Darren W. Dahl - ISBN: 9780134858326

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On this page you find summaries, notes, study guides and many more for the study book Consumer Behaviour, written by Michael R. Solomon, Katherine White & Darren W. Dahl. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Psychographics, Segmentation, Consumption, Freud, Experiential perspective, Economic time, E-commerce & Demographics will be dealt with.

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