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Summaries Consumer Behavior (1st edition)

Wayne D. Hoyer, Deborah J. Macinnis - ISBN: 9781305507272

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View all 61 summaries for Consumer Behavior, written by Wayne D. Hoyer, Deborah J. Macinnis. The summaries for Consumer Behavior are written by fellow students or tutors, making it easier for you to understand the content of the textbook. By finding the summary that matches your study style perfectly, studying will be a breeze.

Best selling summaries for Consumer Behavior

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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition
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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

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  •  • 48 pages • 
  • by Kimtewoerd96 • 
  • uploaded  20-10-2018
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Marketing for premaster (book: Consumer Behavior - 7th edition - Hoyer, Macinnis, Pieters)
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Chapters 1 to 14 of the book Consumer Behavior 7th edition (necessary for Marketing exam - premaster Marketing Management Tilburg University).

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  •  • 77 pages • 
  • by Willems2803 • 
  • uploaded  25-11-2018
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Marketing 2 - Intermediate Test 3
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Summary for the third intermediate test that focuses on the main lines of the book. Sometimes short examples are given to make a better link with reality (which makes it easier to remember). The summary is written in English to prevent any translation errors

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  •  • 21 pages • 
  • by stanpaau • 
  • uploaded  26-04-2017
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Chapter 2 - 6 Consumer Behavior Seventh Edition
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Consumer Behavior Seventh Edition. Summary in English of part 2: the psychological core. Chapter 2 t / m 6. With all the concepts chapter overview, models and examples.

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  •  • 36 pages • 
  • by stephanierijken • 
  • uploaded  11-02-2017
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

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  • Summary
  •  • 151 pages • 
  • by jdpt • 
  • uploaded  29-12-2019
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Consumer Behavior (7th edition) CH11 t/m 14 (Part 4)
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Summary of Chapters 11 through 14 (Chapter 11-14), which return as knowledge questions on the final test of Marketing (pre-master). Terms are clarified with examples.

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  • Summary
  •  • 22 pages • 
  • by evalemmens • 
  • uploaded  04-11-2017
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Newest summaries of Consumer Behavior

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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
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$10.35
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

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  • Summary
  •  • 151 pages • 
  • by jdpt • 
  • uploaded  29-12-2019
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2

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  • Summary
  •  • 69 pages • 
  • by Lizajolink • 
  • uploaded  08-11-2020
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Decision making in marketing summary IBA
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.

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  • Summary
  •  • 85 pages • 
  • by laravandecamp • 
  • uploaded  11-06-2020
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Consumer Behavior - PreMaster MM 2020-2021.docx
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This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.

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  • Summary
  •  • 65 pages • 
  • by beratsahin • 
  • uploaded  15-09-2020
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.

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  • Summary
  •  • 97 pages • 
  • by cherluna • 
  • uploaded  12-10-2020
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Summary Marketing for Premaster
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Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.

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  • Summary
  •  • 114 pages • 
  • by katjavancranenbroek • 
  • uploaded  03-03-2020
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