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Marketing: Everything You Must Know To Get A+
- Class notes • 15 pages • 2017
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The "Principles of Marketing" notes, includes relevant information regarding definition of marketing, functions of marketing, criticisms of marketing, types of market orientations fully detailed with examples, the marketing mix of 7P's with deep explanation, examples and graphs included, branding and naming rules in marketing, characteristics of services and its benefits, roles of packaging, pricing, media, strategies, promotions, as well as personal selling process in steps, process mix, bud...
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Marketing Fácil en Español
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Resumen fàcil de Marketing,conceptos basicos y faciles de entender, contenido original.
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Exam Preparation OTP2, Event Management
- Summary • 7 pages • 2017
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Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics
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Formuleblad voor Marketing
- Visual • 2 pages • 2017
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formules voor marketing
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Service Industry Q2
- Summary • 17 pages • 2017
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-Kotler (6th Edition) pp. 251-253
-Bozarth & Handfield (4rd
Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71
AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape 
-Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985)
-Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256
-Bozarth & Handfield (3rd Edi...
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Marketing Management
- Summary • 35 pages • 2017
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Marketing management
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Samenvatting Principes van Marketing, Kotler. Hfst 2, 3 & 9
- Summary • 8 pages • 2013
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Samenvatting van de drie heeft stukken die gevraagd worden in het eerste jaar. Samengevat uit boek en aangeleverde powerpoints. 
 
(Er is ook een reeks van hfst 10, 11 & 12)
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Samenvatting hoofdstuk 14 Principes van marketing
- Summary • 5 pages • 2012
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samenvatting hoofdstuk 14 principes van marketing
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Samenvatting hoofdstuk 9 Principes van marketing
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samenvatting hoofdstuk 9 principes van marketing
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Samenvatting hoofdstuk 7 Principes van marketing
- Summary • 7 pages • 2012
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samenvatting hoofdstuk 7 principes van marketing
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