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PR Campaigns Phases
Here is an overview of the strategic planning process presented in the textbook Strategic Planning for Public Relations. The steps are equally applicable to campaign planning in public relations, advertising, and integrated communication. The phases include; formative research, strategy, tactics and evaluative research. These notes were taken in PR Campaigns at Ball state University.
- Book
- Class notes
- • 15 pages •
Here is an overview of the strategic planning process presented in the textbook Strategic Planning for Public Relations. The steps are equally applicable to campaign planning in public relations, advertising, and integrated communication. The phases include; formative research, strategy, tactics and evaluative research. These notes were taken in PR Campaigns at Ball state University.
Account Management Notes
These notes cover class lectures at Ball State University for Account Management within the Journalism Department. It covers a variety of topic regarding account management including but not limited to, time sheets, the structure of Ad and PR agencies, conference reports, status reports, request of proposal and meetings
- Book
- Class notes
- • 15 pages •
These notes cover class lectures at Ball State University for Account Management within the Journalism Department. It covers a variety of topic regarding account management including but not limited to, time sheets, the structure of Ad and PR agencies, conference reports, status reports, request of proposal and meetings