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Coke versus Pepsi: Consumer Behaviour Theories and Advertising
Comments: 3000 word essay "Choose two brands from one product category. Compare and contrast how they use consumer behaviour theories in their marketing. Which brand has been most successful in its use/understanding of consumer behaviour and why? You must use at least four theories." Chosen brands: Coca-Cola and Pepsi-Cola
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Comments: 3000 word essay "Choose two brands from one product category. Compare and contrast how they use consumer behaviour theories in their marketing. Which brand has been most successful in its use/understanding of consumer behaviour and why? You must use at least four theories." Chosen brands: Coca-Cola and Pepsi-Cola