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Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters
Managers of all types of business organizations must develop a clear answer for which of 
the following questions? 
1) ______ 
A) What approaches do we need to take in order to gain a competitive advantage in the 
marketplace? 
B) What is the set of actions that we need to take to outperform competitors and achieve 
superior profitability? 
C) Where are we now? 
D) Where do we go from here? 
E) When will we know that we are there
- Exam (elaborations)
- • 207 pages •
Managers of all types of business organizations must develop a clear answer for which of 
the following questions? 
1) ______ 
A) What approaches do we need to take in order to gain a competitive advantage in the 
marketplace? 
B) What is the set of actions that we need to take to outperform competitors and achieve 
superior profitability? 
C) Where are we now? 
D) Where do we go from here? 
E) When will we know that we are there