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Annabmeijer

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Service Industry Q2

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-Kotler (6th Edition) pp. 251-253 -Bozarth & Handfield (4rd Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71 AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape -Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985) -Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256 -Bozarth & Handfield (3rd Edi...

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  •  • 17 pages • 
  • by annabmeijer • 
  • uploaded  10-01-2017
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