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Chapter 10 (E-Commerece: Digital Markets, Digital goods)

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after reading these notes you will be able to answer these questions: 1. What are the unique features of e-commerce , digital markets and digital goods? 2. What are the principal e-commerce business and revenue models? 3. How has e-commerce transformed marketing? 4. How has e-commerce affected business- to- business transactions?

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  •  Book
  • Class notes
  •  • 13 pages • 
  • by NateWieland1 • 
  • uploaded  28-11-2018
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