Unit 1 Marketing and people

Summarised, condensed, easy to understand revision notes containing only the REDUCED CONTENT for the 2022 summer paper 3 exam Also selling notes in the same style for paper 1 and 2 Theme 1 Marketing and people 1.3 Marketing mix and strategy 1.4 Managing people Theme 2 Managing business activities 2.4 Resource management 2.5 External influences Theme 3 Business decisions and strategy 3.3 Decision-making techniques 3.4 Influences on business decisions Theme 4 Global business ...

Summarised, condensed, easy to understand revision notes containing only the REDUCED CONTENT for the 2022 summer paper 1 exam Theme 1 Marketing and people 1.1. Meeting customer needs: 1.1.1 The market, 1.1.2 Market research 1.2 The market: 1.2.2 Supply, 1.2.3 Markets 1.3 Marketing mix and strategy: 1.3.4 Distribution 1.5 Entrepreneurs and leaders: 1.5.2. Entrepreneurial motives and characteristics, 1.5.4 Forms of business Theme 4 4.1 Globalisation: 4.1.2 International trade and bus...