Unsought product Study guides, Class notes & Summaries

AIPMM CPM Certification Questions and Answers Rated A+ Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. Product Marketing Manager Act as the voice of customer to the rest of the product team and company. Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value Reas...

intangibility inseparability variability perishability - Nature and characteristic of a service Product Price Promotion Place - What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - What are the 7 phases of PLC? Conceive Plan Develop Qualify - What are the ...

MGT 103 BATES MIDTERM questions and answers 100% correct marketing started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing 1. production 2. sales era 3. marketing concept era 4. customer relationship era need precedes a want; underlying necessity -basic physical and psychological needs ...

Spalding, an American sporting goods store, manufactures sports equipment and balls for a variety of sports such as baseball, football, basketball, golf, and so forth. All of the products of Spalding can be referred to as the - Answer-Product Mix A competitive angle does which of the following? It sparks a personal connection with the consumer. It solves a problem for the consumer. It satisfies a consumer's want or need with the consumer. It is unique. It has an element of differentness ...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

BA 317 UO Final Exam Questions and Answers Rated A+ product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need types of products convenience shopping specialty unsought convenience product product we buy frequently with little thought, little searching low involvement, quick decisions buy based on accessibility & price shopping product product not purchased frequently increased involvement, more effort expended on se...

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

BUSI 22 Chapter 13&14 QuizBUSI 22 Chapter 14 Quiz TV programs that are devoted exclusively to promoting a product or service are known as _________. A. product placements B. sales promotions C. testimonials D. infomercials E. public relations - correct answer D. infomercials Laura works for a large pharmaceutical company. She regularly calls on physicians to discuss her company's products with them, leave product samples, and encourage the physicians to prescribe the medicati...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

MKTG 3340 Question and answers 100% correct 2024 Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and m...