Strategic brand management Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Strategic brand management? On this page you'll find 76 study documents about Strategic brand management.
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Summaries for MSc Marketing Management (Core) Courses - 2023
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This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
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MNG3702 SUMMARY NOTES
- Summary • 29 pages • 2023
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MNG3702-notes 
Strategic Implementation and Control IIIB (University of South Africa) 
lOMoARcPSD| 
MNG3702: Strategic Implementation 
Learning unit 1: Introduction to strategy implementation 
TRANSLATING LONG-TERM OBJECTIVES INTO ANNUAL OBJECTIVES 
FUNCTIONAL STRATEGIES AND TACTICS IN STRATEGY IMPLEMENTATION 
Strategy deployment 
Aligning organizational units with strategic direction 
Corporate, business & functional dimensions all need to be aligned & 
support eachother for success 
Mobiliz...
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Simplify Learning in 2023-2024 with [Strategic Brand Management,Keller,4e] Study Guide
- Summary • 249 pages • 2023
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Excel in Your Studies with [Strategic Brand Management,Keller,4e] Solutions Manual! 
 
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Strategic Business Management (SBM) ACA Notes
- Summary • 53 pages • 2023
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In this guide I summarise some of the harder SBM topics and provide a specific guideline/structure on how to answer these questions. I found that these topics were very 'waffley' or not covered in enough detail in the ICAEW notes. Therefore, I have summarised the ICAEW notes, Kaplan notes and taken key parts out of question bank answers to create this guide. The topics included in this guide are: 
-	Financing (including debt vs equity), 
-	Acquisitions and Valuations (including when and how ...
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Staffing Strategy Individual Assignment Memo 1.docx
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Staffing Strategy Individual Assignment Memo Staffing Strategy Individual Assignment Memo HRM/548 Importance of Strategic Decisions 1 03:21:37 GMT -05:00 Strategic decisions deal with the scope of governmental endeavors (Greer et al., 2016). It is all about what you want someone to think about when they hear the company name brought up or when they see company products or their logo. For example, when someone sees a check mark or the word “Just do it†they think about the N...
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Strategic Analysis for Small Business article summaries
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Strategic Analysis for Small Business, EBM060A05 – summaries of the course articles, block 1.1, 2022-2023. 
•	Article 0: Gans JS, Stern S, Wu J. (2019), Foundations of entrepreneurial strategy, Strategic Management Journal, 40, 736–756. 
•	Article 1: Porter, M. E., 2008, The Five Competitive Forces that Shape Strategy, Harvard Business Review, 79-93 
•	Article 2: Parmigiani, A., 2007, Why do firms both make and buy? An investigation of concurrent sourcing, Strategic Management Journa...
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Marketing: An Introduction by Gary Armstrong & Philip Kotler CHAPTER 1,2, 3, 4, 5, 6,7, 8, 9, 10, 11, 12, 13 ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+
- Summary • 24 pages • 2023
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Marketing 
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return 
What is maslow's hierarchy of needs? 
It states that people's needs are arranged in a hierarchy and you have to fulfill one before the other will be needed. 
For example you must fulfill the psychological need for hunger and thirst before fulfilling social needs such as love and belonging. 
psychological needs> safety needs> soc...
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HRM3706_ SUMMARY AND STUDY NOTES_ HRM3706 - Performance Management.
- Summary • 39 pages • 2021
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HRM3706_ SUMMARY AND STUDY NOTES. HRM3706 - Performance Management. THE STRATEGIC IMPORTANCE OF PERFORMANCE MANAGEMENT 
Effective performance management serves many purposes in organisations, including the following: 
 It can enhance the motivation and productivity of employees. The key concepts in motivating employees are 
expectancy (the relationship between making an effort and performing well), 
instrumentality (the relationship between performing well and the consequences thereof), and 
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ITIL® 4 Foundation (Exams #1-6) Q&A_ Spring 2022-23.
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ITIL® 4 Foundation (Exams #1-6) Q&A_ Spring 2022-23. 
USE (Ctrl +F) or key words to get to your question (Answered) 
ITIL® 4 Foundation ( Exam #1) 
 
What is the definition of a service? 
 
Identify the missing word(s) in the following sentence. Utility is the [?] offered by a product or service to meet a particular need. 
 
Identify the missing word in the following sentence. [?] is the practice of ensuring that risks are properly assessed, authorizing changes to proceed, and managing a cha...
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Staffing Strategy Individual Assignment Memo 1.docx
- Summary • 6 pages • 2024
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- $7.99
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Staffing Strategy Individual Assignment Memo Staffing Strategy Individual Assignment Memo HRM/548 Importance of Strategic Decisions 1 03:21:37 GMT -05:00 Strategic decisions deal with the scope of governmental endeavors (Greer et al., 2016). It is all about what you want someone to think about when they hear the company name brought up or when they see company products or their logo. For example, when someone sees a check mark or the word “Just do it†they think about the N...
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