Stokburger-sauer Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Stokburger-sauer? On this page you'll find 8 study documents about Stokburger-sauer.
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Marketing Management - articles and slides summary
- Summary • 40 pages • 2021
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Table of contents: 
 
Marketing management as a business process 
Key article take-aways 
 
On consumer beliefs about quality and taste – Spiller and Belogova (2016) 
 
What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) 
 
Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) 
 
The impact of different touchpoints on brand c...
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Marketing Management summary of all papers- grade 8.7
- Summary • 11 pages • 2020
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method
The articles are: 
DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63
Spiller & Belogolova(2016). On Consumer Beliefs ab...
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Summary Marketing Management articles (article 1 to 10)
- Summary • 46 pages • 2019
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Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary:

- De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine.

- Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.

- Lockshin, L., & Cohen, E. (2011). Using product and retail ch...
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Article summary Samenvatting: Marketing Management Artikelen Main findings and implications
- Study guide • 8 pages • 2020
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Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: 
▪ De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review,
▪ Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐ Like Framings. Psychology & Market...
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Summary Berger & Fitzsimmons (2008)
- Summary • 3 pages • 2019
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Available in package deal
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This is a short, but complete English summary of the article.
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Summary of all 10 articles for Marketing Management
- Summary • 23 pages • 2018
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This summary includes all information you need to know about the articles for the exam. The articles are:
- De Swaan Arons, M., van den Driest, F., Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63.

- Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. Psychology & Marketing, 29(2), 107-116.

- Lockshin, L., & Cohen, E. (2011). Using product and retail ch...
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Summary Stokburger-Sauer et al. (2012)
- Summary • 3 pages • 2019
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Available in package deal
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This is a short, but complete English summary of the article.
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Summary of articles
- Summary • 25 pages • 2019
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- $7.16
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Summary of articles. This summary contains the most important articles discussed in the lectures of 2019. Includes: 
1. Fisher (2010): How Important Are Brands? A Cross- Category, Cross-Country Study
2. Keller (1993): Conceptualizing, Measuring, and Managing Customer-Based Brand
Equity
3. Rossiter (2011): Brand positioning: the three-level positioning procedure.
4. Berger (2008): Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation and choice 
5. Spigg...
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