Mktg 351 exam 3 csuf Guías de estudio, Notas de estudios & Resúmenes
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2024
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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MKTG 351 EXAM 3 CSUF| 174 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Examen • 18 páginas • 2023
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simulated (laboratory) market testing 
the presentation of advertising and other promotional materials for several products, including a test product, to members of the products target market 
 
 
 
commercialization 
the decision to market a product 
 
 
 
innovation 
a product perceived as new by a potential adopter 
 
 
 
simultaneous product development 
a team-oriented approach to new-product development 
 
 
 
development 
the stage in the product development process in which a prototype i...
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MKTG 351 EXAM 3 CSUF| 174 QUESTIONS AND ANSWERS
- Examen • 18 páginas • 2023
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MKTG 351 EXAM 3 CSUF| 174 QUESTIONS AND ANSWERS
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2023
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Disponible en paquete
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- $12.49
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
- Examen • 24 páginas • 2024
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CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2023
- Disponible en paquete
-
- $12.49
- + aprende más y mejor
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2023
-
Disponible en paquete
-
- $13.99
- + aprende más y mejor
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2024
-
- $12.99
- + aprende más y mejor
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
CSUF MKTG 351 Final Exam
- Examen • 19 páginas • 2024
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- $14.99
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Examen • 10 páginas • 2024
-
- $11.99
- + aprende más y mejor
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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