Mktg 341 Study guides, Class notes & Summaries

MKTG 3410, Exam 3Characteristics of a strong salesperson - correct answer visual aids, samples, testimonials, demonstrations, humor Describe verbal tools used to strengthen sales persons presentation - correct answer word pictures, stories, humor...use a prop, make sure your story has a purpose, How is humor used in a salesperson's presentation - correct answer it puts everyone at ease. know your audience testimonial - correct answer statements written by satisfied users of product ...

the most fundamental objective of marketingcorrect answerdiscover customers needs and wants cyber attacks on firms to steal intellectual property secrets are called ___.correct answereconomic espionage In the US, the median age at which women become mothers is rising. This is a ____ ct answersocial The growth of online degree programs is a ___ force for Towson Uct answercompetitive McCormick buys salt to make Old Bay based on the amount of Old bay consumers buy. This is ___.correct a...

MKTG 3410- CH 5-8Adaptive Selling / Why is it important for Sales Success? - correct answer Changing sale behavior according to the selling situation; illustrated by customized presentation; emphasizes the importance of satisfying customer needs; being adaptable: increases buyer trust and commitment and results in higher sales performance Differences between standard memorized presentations and customized presentations? - correct answer SMP: are completely memorized sales talks. they provide ...

Professional Selling (mktg 3410) Quiz 3Trial Close - correct answer After finishing your demonstration, you ask, "Now that you have seen it work, would this be a tool that would help you be more effective in your business?" Proof Device - correct answer You prepare for your customer meeting by preparing a research study that compares your products' performance to competitors. Loss Aversion - correct answer After offering a trial period of your prospecting software for your customer's s...

MKTG 3410-Build Buyer/Seller RelationsEthics vs. Morals - correct answer Ethics: Trade Secrets - correct answer Information owned by the company by which the company gains a competitive advantage poaching - correct answer unethical practice of stealing potential customers from other salespeople Backdoor selling - correct answer Salespeople ignore the purchasing agent's policy and contact people directly involved in the purchasing decision Deception - correct answer Bribes - corr...

MKTG 3410 - Exam 3 MCvalue proposition - correct answer a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to target market end-users product differentiation - correct answer the act of setting your product apart from competitors in ways that are meaningful to your target market differentiation attributes - correct answer 1. price 2. form 3. features 4. performance quality 5. conformance quality 6. durability 7. reliability 8. r...

MKTG 3410 Chapter 15Facebook Banner Ads - correct answer Appear on the side of page with related profiles. Company Pages - correct answer official profiles of companies Social Advertising - correct answer Allows friends of friends that liked ads Facebook for Websites - correct answer Link facebook account Search engine Optimization (SEO) - correct answer modifying website to increase organic listings Search Engine Marketing (SEM) - correct answer purchasing paid listing. Imprer...

Social media marketing theories applications by Stephan Dahl

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