Mkt200 project Guides d'étude, Notes de cours & Résumés

Introduction For our Principles of Marketing group project, we chose to create a consumer service. A consumer service is the range of services provided to consumers of a product by any company that produces, markets, or supports the product. Consumer services may include technical support, warranty registration, problem notifications, account management, mediation with other vendors, or other service depending on the nature of the product purchased by the customer [Bus15]. Here, we have c...