Mkt 315mkt 315 final Study guides, Class notes & Summaries

Keywords When selecting keywords to target that align to our given website’s theme, it is important to take several factors into consideration. These factors include location, products being sold, and atmosphere, among other things. For Coffee Shop Worldwide Roasts, I chose to focus on the following five words/phrases to track trends (screenshots below): “coffee shop Lafayette”, “café”, “coffee roast”, “Irish coffee”, and “latte”. Audit To ensure that we are optimiz...

If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________.  Noise  2 Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 3 Tasty Pizza implements _______in order to optimize local search engine queries.  Local SEO  4 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit

When a group of individuals selects a particular consumer-submitted entry, it is called a ______.  Contest  11 ________incorporat

If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________.  Noise  2 Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 3 Tasty Pizza implements _______in order to optimize local search engine queries.  Local SEO  4 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit