Mkt 315 quiz 5 Study guides, Class notes & Summaries

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

MKT 315 Quiz 5 questions and answer verified 2024

MKT 315 TOPIC 5 QUIZ LATEST 2023-2024 ACCURATE SUMMERWINTER SESSION GRADED A

MKT-315 Topic 1 Quiz Verified 2024 Update 20/20 Question and Corrrect Answer Key Accurate A+ Graded Topic 1 Quiz is a multiple-choice quiz that covers Chapters 1 and 4. This is a timed quiz lasting 30 minutes. 1. The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: a) Micromarketing b) Macromarketing c) Narrow marketing d) Direct marketing Answer: a 2. The Marketing Concept Era is designated betwe...

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the __________ of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. Th...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):  Revenue  4 The point with the largest vertical distance between the total revenue and total costs represents the point at which:  Production is optimized and profit...