Mkt 315 chapter 6 Study guides, Class notes & Summaries

MKT-315 Chapter 6 Assurance - correct answer The customers' evaluation of the competence of the service provider. Customer Gap - correct answer The difference between customer expectations and customer perceptions. Customer Satisfaction - correct answer A form of measurement of service quality where customers indicates their level of satisfaction with the service offering. Empathy - correct answer Service providers being understanding about the customer's needs and circumstances....

MKT-315 Chapter 6 questions and answers verified 2024

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...

more customer segments, it is called a(n) ________ system.  Multichannel distribution  5 An exclusive distribution strategy

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...