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Mkt 315 ch 8 Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mkt 315 ch 8? On this page you'll find 2 study documents about Mkt 315 ch 8.

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MKT 315- Ch. 8. questions and answers verified 2024

  • MKT 315- Ch. 8. questions and answers verified 2024

  • Exam (elaborations) • 2 pages • 2024
  • MKT 315- Ch. 8. questions and answers verified 2024
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MKT 315- Ch. 8 questions with answers 2024/2025

  • MKT 315- Ch. 8 questions with answers 2024/2025

  • Exam (elaborations) • 2 pages • 2024
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    • MKT 315- Ch. 8New-product Development - correct answer The development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts. Idea Generation - correct answer The systematic search for new-product ideas. Crowdsourcing - correct answer Inviting broad communities of people-customers, employees, independent scientists and researchers, and even the public at large-into the new-product innovation process. Idea...
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