Mkt 305 Study guides, Class notes & Summaries

After a company decides to go global what is there very next decision? - Answer-the next decision should be what is our level of involvement going to be? Customization - Answer-context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. International Levels of Involvement - Answer-Exporting Contractual Agreem...

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) marketing environment B) marketing orientation C) strategic planning D) target markets E) marketing mix Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve its customers. Difficulty: ...

1. Which of the following is a component of strategy that involves detailing the desired levels of accomplishment on one or more performance dimensions over specified time periods for the organization as a whole? A. Scope of an organization B. Resource deployments C. Identifying a sustainable competitive advantage D. Goals and objectives Answer: d Level of Difficulty: Easy Page: 6 2. Decisions about the organization’s scope and resource deployments across its divisions or businesses ar...

Question 1 3 out of 3 points Which type of cognitive appraisal considers how something turned out relative to one’s goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride? Answer Selected Answer: outcomes appraisal Correct Answer: outcomes appraisal  Question 2 3 out of 3 points Which of the following means the extent to which an emotional display by one person influences the emotional state of others? Answer Selected Answer: emotional contagion Corre...

 Question 1 3 out of 3 points An extreme manifestation of aggressive driving is called _____. Answer Selected Answer: road rage Correct Answer: road rage  Question 2 3 out of 3 points Which of the following are tactics used to become more attractive and likeable to another person or party? Answer This study source was downloaded by from CourseH on 08-06-2023 07:38:09 GMT -05:00 Selected Answer: ingratiation tactics Correct Answer: ingratiation tactics  Questi...

Question 1 3 out of 3 points Which of the following refers to the extent to which an individual’s life is intertwined with a large cohesive group? Answer Selected Answer: collectivism Correct Answer: collectivism  Question 2 3 out of 3 points Which of the following represents how disparate one nation is from another in terms of their CSVs? Answer Selected Answer: cultural distance Correct Answer: cultural distance  Question 3 3 out of 3 points Which of the following g...

Question 1 3 out of 3 points Procter & Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate? Answer Selected Answer: differentiated marketing Correct Answer: differentiated marketing  Question 2 3 out of 3 points John is a psychologist and analyzes the thoughts, feeling and behaviors that people have as they interact with other people in groups. John is a _____. Answer ...

Which type of decision rules have strict guidelines set prior to selection, and any option that does not meet the specifications is eliminated from consideration? Answer Selected Answer: noncompensatory rules Correct Answer: noncompensatory rules  Question 2 3 out of 3 points Aspects such as gas mileage, horsepower, and other performance characteristics of an automobile are examples of _____. Answer Selected Answer: features Correct Answer: features  Question 3 3 out of ...