Mkt 701 lsus exam 1 Study guides, Class notes & Summaries

MKT 701 - LSUS Exam 1 Questions & Answers 2023/2024 What is commoditization? - ANSWER-The result of mature markets where goods and services lack any real means of differentiation. What are challenges and opportunities in today's economy? - ANSWER-•Power shift to customers •Massive increase in product selection •Audience & media fragmentation •Changing value proposition •Shift in demand patterns •Privacy, security, and ethical concerns •Unclear legal jurisdiction S...

MKT 701 (LSUS, Minseong) Exam 2 Final Review [100% Correct Answers] Competitive matching: focuses on matching competitors' prices and price changes. •Non-price strategies: building a marketing program around factors other than price. *Ans* focuses on matching competitors' prices and price changes. What are outcomes consumers experience in the postpurchase stage, and how are they different? *Ans* 1. Delight—the product's performance "greatly exceeds" the buyer's expectations ...