Marketing course Study guides, Class notes & Summaries

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. With these notes, students can effectively review and reinforce their...

Lecture summary from the course Marketing Strategy Research. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! It includes a practice exam with answers so you can prepare for your actual exam. Good luck!!

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

HRM3706 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App....0.6.7..1.7.1..1.7.3.9 ............ Question text Nomsa feels her low performance rating is unfair as she was not aware of all the concerns and deadlines. During which stage can Nomsa raise her dissatisfaction? a. Performance contract b. Performance development c. Performance appraisal d. Monitoring and evaluation Clear my choice Question 2 Ans...

This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!

Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

Notes of all lectures, including Bernd's and guest lectures, written in nov-dec 2023 for the course Corporate Social Responsibility, part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam

This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!