Marketing 3410 midterm Study guides, Class notes & Summaries
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![Marketing 3410 Midterm (Ch. 1-5)fully solved 2024/2025](/docpics/5166223/6632a527143c2_5166223_121_171.jpeg)
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Marketing 3410 Midterm (Ch. 1-5)fully solved 2024/2025
- Exam (elaborations) • 33 pages • 2024
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Marketing 3410 Midterm (Ch. 1-5)Personal selling - correct answer An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships. 
 
Trust-Based Relationship Selling - correct answer A form of personal selling requiring that salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value. 
 
Prima...
![Marketing 3410 Midterm questions and answers graded A+ 2024](/docpics/5166204/6632a4b417388_5166204_121_171.jpeg)
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Marketing 3410 Midterm questions and answers graded A+ 2024
- Exam (elaborations) • 4 pages • 2024
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Marketing 3410 MidtermPrimary job of an agent - correct answer Negotiate for their client 
 
Likability - correct answer The emotional impact you have on somebody 
 
Two important parts of likability - correct answer Visual and Vocal 
 
Visual Delivery - correct answer 55% 
 
Vocal Delivery - correct answer 38% 
 
Personal Brand Formula - correct answer (Performance + Personality + Visibility)*Trust 
 
What is considered the Great Equalizer - correct answer Trust 
 
Three objectives of branding ...
![ADV 3410 Hispanic Marketing Midterm with complete solutions](/docpics/5166528/6632afcaddc1c_5166528_121_171.jpeg)
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ADV 3410 Hispanic Marketing Midterm with complete solutions
- Exam (elaborations) • 2 pages • 2024
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ADV 3410 Hispanic Marketing MidtermObjective Culture - correct answer -tangible components of a culture 
-commonly known by 
others outside of culture 
-Denotation is public and agreed upon 
 
subjective culture - correct answer -The intangible characteristics of a cultural group 
-mainly known by people in culture 
-Connotation is the more profound and often hidden meaning of an object or symbol. 
 
Why market to U.S. Hispanics? - correct answer -neccessity to US. because of large market size...
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