Jms 210 final exam Study guides, Class notes & Summaries

JMS 210 Final Exam Complete Questions and Answers(RATED A) Purpose of DMCA - ANSWER -became necessary w/ increase of UGC -establishes monetary and criminal penalties for copyright violations Components of DMCA - ANSWER -Under sec 504, copyright holder is entitled to recover actual damages for the infringement and any profits the violator may have made off the infringement--> copyright holder can recover 1) actual damages (cost) plus profits 2) statutory damages of up to 150K 3) crim...

Purpose of DMCA - ANSWER -became necessary w/ increase of UGC -establishes monetary and criminal penalties for copyright violations Components of DMCA - ANSWER -Under sec 504, copyright holder is entitled to recover actual damages for the infringement and any profits the violator may have made off the infringement--> copyright holder can recover 1) actual damages (cost) plus profits 2) statutory damages of up to 150K 3) criminal offense if violator distributed work electronically prior...

JMS 210 FINAL EXAM (module 3) Complete QROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI up to 4 times greater than TV -info is spread by consumers; more trustworthy ie) exploded for #NuggsForCarter and Wendy's groundswell - ANSWER -a social...

ROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI up to 4 times greater than TV -info is spread by consumers; more trustworthy ie) exploded for #NuggsForCarter and Wendy's groundswell - ANSWER -a social trend in which people use technology to...

JMS 210 Final Exam 100% Accurate! Social Capital - ANSWER gaining social resources through social networks that can be accessed or mobilized through network ties. Associated with social motivations for media use, not diversionary, bonding vs. bridging social capital Bridging Social Capital - ANSWER exposure to outside immediate circle, need to have some connection, strength of weak ties ex: LinkedIn Bonding Social Capital - ANSWER maintaining strong connections, close friends and famili...

JMS 210 Final Exam Questions and Answers(RATESocial Media - ANSWER Web-Based platforms that allow users to post and share content. Not typically affiliated with traditional media. Social Networking - ANSWER Something you do online or offline-usually with friends of friends Social Network - ANSWER A group of people who share common connections The common characteristics of social network sites are that they allow users to create a public (or semi public) profile, list connections with other...

Social Capital - ANSWER gaining social resources through social networks that can be accessed or mobilized through network ties. Associated with social motivations for media use, not diversionary, bonding vs. bridging social capital Bridging Social Capital - ANSWER exposure to outside immediate circle, need to have some connection, strength of weak ties ex: LinkedIn Bonding Social Capital - ANSWER maintaining strong connections, close friends and families, homogeneous, similar ex: Facebook...

Social Media - ANSWER Web-Based platforms that allow users to post and share content. Not typically affiliated with traditional media. Social Networking - ANSWER Something you do online or offline-usually with friends of friends Social Network - ANSWER A group of people who share common connections The common characteristics of social network sites are that they allow users to create a public (or semi public) profile, list connections with other users, view and traverse their list of conne...