Isbn 9781526849540 Study guides, Class notes & Summaries

TEST BANK for Principles and Practice of Marketing 10th Edition by Jobber David and Chadwick Fiona Ellis. ISBN 9781526849540, ISBN 1526849542 _ TABLE OF CONTENTS. Chapter 1 Marketing and the Organiz ation Chapter 2 The Marketing Environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insights Chapter 7 Market Segmentation and Positioning Chapter 8 Value Through Brands Chapter 9 V...

TABLE OF CONTENTS. Chapter 1 Marketing and the Organiz ation Chapter 2 The Marketing Environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insights Chapter 7 Market Segmentation and Positioning Chapter 8 Value Through Brands Chapter 9 Value Through Pricing Chapter 10 Value Through Innovation Chapter 11 Value Through Service Chapter 12 Introduction to Marketing Communications Ch...