Busml 3250 actual exam Study guides, Class notes & Summaries

What makes a good segmentation? - ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? - Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty

BUSML 3250 Exam 2 Latest Update Graded A+ CROPing "CRedible OPinions" Activately seeking out information and postponing a purchase decision until all options have been evaluated. Consumer Behavior the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions Purchase decision process the stages a buyer passes through in making choices about which products or services to buy. Five st...

What are the 6 different types of new products and services? - 1. New to the world 2. New Category products 3. Product line extension 4. Product improvements 5. Product repositioning 6. Cost reductions