Buad 332 Samenvattingen, Aantekeningen en Examens
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BUAD 332- Moon- EXAM 1
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What is the simple definition of marketing? - Answer-managing profitable customer relationships 
 
goals of marketing activity - Answer-1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - Answer-A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. 
 
Simple Model of the Marketing Process - Answer-C...
![BUAD 332 Final Exam](/docpics/3927147/65672daba4a30_3927147_121_171.jpeg)
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BUAD 332 Final Exam
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What is direct marketing? - Answer- connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships 
 
what are some forms of direct marketing? - Answer- - face-to-face selling (special type of direct marketing) 
- direct-mail marketing 
- catalog marketing 
- telemarketing 
- direct-response television marketing 
- kiosk marketing 
- new digital technologies 
- online marketing 
 
define direct mail marketing - A...
BUAD 332 FINAL (CHAPTERS 14-16 INCLUDING FORCASTING AND S&OP 1-2)
![BUAD 332 Exam 3 Questions With Complete Solutions, Graded A+](/docpics/5123958/662d347bc3322_5123958_121_171.jpeg)
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BUAD 332 Exam 3 Questions With Complete Solutions, Graded A+
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Narrowly, what is a price? - Answer-Narrowly, price is the amount of money charged for a product or 
service 
Broadly, what is a price? - Answer-Broadly, price is the sum of all values that consumers exchange for the 
benefits of having or using the product or service 
Price is not just money, think of price as - Answer-sacrifice 
Example of price - Answer-$88 boots from amazon versus exact same pair at Dillards for $88 as well. 
The price here is wait-time, trying them on, or convenience. 
The ...
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BUAD 332 EXAM 3 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
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price definition: narrowly - the amount of money charged for a product or service 
price definition: broadly - the sum of all the values that consumers exchange for the benefits of 
having or using the product or service 
internal factors affecting price decisions - marketing objectives 
marketing mix strategies 
costs 
organizational considerations 
external factors affecting price decisions - nature of the market and demand 
competition 
other environmental factors (economy, gov, resellers, so...
SNHU BUAD 332 Exam 3 Complete A+ Graded Solutions Rated A Southern New Hampshire University.
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BUAD 332 FINAL EXAM QUESTIONS AND ANSWERS
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direct marketing - connecting directly with carefully targeted individual consumers 
WHY?: to obtain an immediate response and cultivate lasting customer relationships 
direct mail marketing - LARGEST DIRECT MARKETING MEDIUM 
involves an offer, announcement, reminder, or other item to a person at a particular address 
-personalized 
-newer digital forms 
-effective 
-often perceived as "junk mail' 
catalog marketing - direct marketing through print, video, or digital catalogs that are mailed t...
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BUAD 332 - Exam 3 Q&A 2023
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what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered 
- mass markets have fragmented, leading to a shift away from mass marketing 
- changes in communications technology have created new media for interacting with targeted consumers 
 
what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting 
- granular audience 
- smaller ...
![BUAD 332 EXAM 3 Q&A 2023](/docpics/3927074/65672a269a743_3927074_121_171.jpeg)
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BUAD 332 EXAM 3 Q&A 2023
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Narrowly, what is a price? - Answer- Narrowly, price is the amount of 
 
money charged for a product or service 
 
Broadly, what is a price? - Answer- Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service 
 
Price is not just money, think of price as - Answer- sacrifice 
 
Example of price - Answer- $88 boots from amazon versus exact same pair at Dillards for $88 as well. 
The price here is wait-time, trying them on, or conve...
![BUAD 332 Moon Exam 2 Questions & Answers Solved 100% Correct!!](/docpics/5123787/662d3085872c0_5123787_121_171.jpeg)
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BUAD 332 Moon Exam 2 Questions & Answers Solved 100% Correct!!
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consumer buying behavior - the buying behavior of people who buy goods and services for 
personal use. these people create the consumer market 
How do consumers respond to various marketing efforts the company might use? - central 
question for marketers 
Simple Model of Consumer Buying Behavior (3 categories) - 1. Marketing and other stimuli 
2. Buyer's black box 
3. Buyer's response 
Simple Model of Consumer Buying Behavior (marketing & other stimuli) - Market-product, place, 
price, promoti...
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