Audience fragmentation Study guides, Class notes & Summaries

Parable realistic and has a moral Legend exaggerated story about people Myth literary sub genre of a story that involves gods and heroes, usually expressing a cultures ideals Folktale language of the people, does not need a moral, and main purpose is to entertain Fairytales element of magic, usually follows a pattern, and presents an "ideal", may contain "magic 3" or "stereotyping" Fable non-realistic, has a moral, and animals are often the main character Fable Aesop- "The Fox and t...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers "Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* -Biological organ of communication -Computation is processed in gray matter -> e.g. how info is processed in the brain -Info is transmitted via white matter *Software:* -The brain gives rise to the mind -Some programs are innate (e.g. capacity for language) -Some are learned (e.g. English language) *There is a deep physical conn...

________ communicator makes the intention of the ad very clear. - correct answer Ostensive The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - correct answer TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments tha...

The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - Answer- TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments that affect the marketing operations. He will be looking at the company's history, products, and brands, as...

MKT 701 - LSUS Exam 1 Questions & Answers 2023/2024 What is commoditization? - ANSWER-The result of mature markets where goods and services lack any real means of differentiation. What are challenges and opportunities in today's economy? - ANSWER-•Power shift to customers •Massive increase in product selection •Audience & media fragmentation •Changing value proposition •Shift in demand patterns •Privacy, security, and ethical concerns •Unclear legal jurisdiction S...

FBLA Journalism, Test Questions with Answers Latest update 2024/2025 Graded A+ (100% Correct) Bureau - answerA news-gathering office maintained by a newspaper somewhere other tan its central location. Papers may have bureaus in the next county; in the state capital; in Washington, D.C.; or in foreign countries Byline - answerA line identifying the author of a story Citizen Journalism - answerA new form of media in which citizens actively participate in gathering and writing information, oft...

Q1: Integrated Brand Promotion (IBP) can be defined as: correct answers the coordination of a number of promotional tools to create widespread brand exposure. Q1: Which of the following is true of integrated brand promotion (IBP): correct answers It allow marketers to reach target customers in different ways. Q1: Which of the following is true regarding advertising? correct answers Advertising plays a pivotal role in world commerce. Q1: Rachel, the major of Genovia, had recently appeare...

The Cycle Innovation breaks through the defenses of an established industry and becomes the basis of an insurgent industry; Open systems become closed then turn into monopolies before a disruptor comes and changes things Creative Destruction Innovation and growth are one in the same. New only rarely supplements the old-->usually destroys it Sustaining Innovation Improvements that make a product better but don't threaten market or dominant players Disruptive Innovation...

FBLA Journalism, Test Questions with Answers Latest update 2024/2025 Graded A+ | Verified. Short for Web log. A Web-based publication in which articles, issued periodically, appear in reverse chronological order Bureau - answerA news-gathering office maintained by a newspaper somewhere other tan its central location. Papers may have bureaus in the next county; in the state capital; in Washington, D.C.; or in foreign countries Byline - answerA line identifying the author of a story Citizen...