Summary social media marketing Study guides, Class notes & Summaries

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Factor...

This summary includes all weeks of the Social Media Marketing focus area course of IBCoM. Summary is a mix of the course literature (book: Social Media Marketing by Tracy L. Tuten) and the lecture slides. All important concepts, diagrams and tables are included.

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

Summary of all the lectures, labs, presentation prompts for the course Social Media & Web Analytics given in 2022

Digital and Social Media Marketing - -B-6 - FULL course summary - Minor Marketing Management - Tilburg University Includes all mandatory articles, a shorter summary with main points in the articles & R-software modules.

Detailed summary of Social Media Marketing. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 9. Good luck!

Summary of all the compulsory literature (1-8) of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Literature consist of chapters 1-9 of the book: 'Social Media Marketing' by Tuten & Solomon (4th edition).

This is a summary of all the literature pertaining to the social media marketing course. The course does include a closed book exam. Having this summary ensured me a 9 on the exam.

A complete summary of all the youtube and computing lectures 2022. Week 1-7

This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...