A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)

Aantekeningen van alle acht hoorcolleges van het vak environment & international sustainable development op de UvA. Gegeven door Karen Paiva Henrique, Crelis Rammelt, Ethemcan Turhan, Fabio de Castro en Joeri Scholtens. Aantekeningen zijn in het Engels en de aanvullende informatie van de powerpoint slides is er ook in verwerkt.

Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.

Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective

Summary of CH3 'How Marketing Communications Works'

A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...

Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...

Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh

Marketing Communication & ZMOT Summary which is being taught in year 4 during the major of IMCCM (International Marketing & Cross-Cultural Management) related to the studies of International Business and Languages

Summary of the book 'Marketing Communications - Sixth Edition' (9781292135762) Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh Ch .3: How Marketing Communications Work Ch. 4: Marketing Communications Planning, Ch. 7: Media Planning Ch. 13: Measuring Campaign Effectiveness (p.519-536)