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Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is NOT selling. Marketing process: 1. Understand marketplace and customer needs and wants; 2. Design a customer-driven marketing strategy; 3. Construct a marketing program that delivers superior value; 4. Engage customers, build profitable relationships and create customer delight. 5. Capture value from customers to create profits a...

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  •  • 33 pages • 
  • by aleksandrahorhorina • 
  • uploaded  03-03-2020
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Informatiemanagement & Organisatiekunde Bundel

Hierin zijn samenvattingen te vinden over informatiemanagement en Organisatiekunde

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  •  • 2 items • 
  • by Stux • 
  • uploaded  22-12-2015
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