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BSBMKG510 Plan E-Marketing Communications
- Exam (elaborations) • 7 pages • 2018
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Google Case Study on e-Marketing
Answer the two questions after the case story. 
Google helps the world to answer questions and solveproblems by using its search engine, and now alsooffers a host of other virtual services. This case looks athow Google has created competitive advantage by usingvirtual information to create a new genre of advertising:search engine marketing.

Exam (elaborations)
BSBMKG510 Plan E-Marketing Communications
Last document update:
ago
Google Case Study on e-Marketing
Answer the two questions after the case story. 
Google helps the world to answer questions and solveproblems by using its search engine, and now alsooffers a host of other virtual services. This case looks athow Google has created competitive advantage by usingvirtual information to create a new genre of advertising:search engine marketing.

$7.49
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Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia