Marketing Questions 8 1. (TCO 4) Three commonly used methods of evaluating marketing programs are (Points : 5) sales analysis, marginal analysis, and cost analysis. sales analysis, profitability analysis, and marketing audits. marketing ROI, metrics, and dashboards. sales audits, cost audits, and marketing audits. internal audits, external audits, and marketing control boards. Question 2. 2. (TCO 1) Ideally in effective marketing planning, goals should...

STR 581 FINAL EXAM 5 / STR581 FINAL EXAM 5 (LATEST): UNIVERSITY OF PHOENIX 1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. Lower prices Spend more money Lower expectations Develop marketing campaigns Manage customer experiences 2) ________ consists of people, equipment, and procedures to gat...

ADM 3326 Chapter 4 1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? A. Honda B. Toyota C. Subaru D. Hyundai 2. In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. A. get noticed and be different and unique B. show how th...

STR 581 FINAL EXAM 3 / STR581 FINAL EXAM 3 (LATEST): UNIVERSITY OF PHOENIX STR 581 Final Exam 3 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing database A promotional campaign A marketing intelligence system A marketing information system A marketing research system 2) A company can take several steps to improve the quality of its marketi...

STR 581 FINAL EXAM QUESTION BANK / STR581 FINAL EXAM QUESTION BANK (LATEST): UNIVERSITY OF PHOENIX STR 581-FINAL EXAM QUESTIONS BANK 1) Most established companies focus on ________ when it comes to innovation. A. continuous innovation B. incremental innovation C. everyday innovation D. demand innovation E. competitive innovation 2) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and opera...

Which of the following best illustrates a substitute good? • Phillipe bought Brand B of diet soda when the price for Brand A increased. • Phillipe decided not to purchase diet soda when the price for Brand A increased. • Phillipe bought Brand A of diet soda because it was his favorite brand. • Phillipe went to a different store to see if he could find a good price on Brand A. 2 Meredith created organic soaps and lotions and sold them at her local farmers' market. She originally...

Which of the following best illustrates a substitute good? • Phillipe bought Brand B of diet soda when the price for Brand A increased. • Phillipe decided not to purchase diet soda when the price for Brand A increased. • Phillipe bought Brand A of diet soda because it was his favorite brand. • Phillipe went to a different store to see if he could find a good price on Brand A. 2 Meredith created organic soaps and lotions and sold them at her local farmers' market. She originally...

STR 581– Final Exam Study Guide (Latest): University of Phoenix STR 581 – Strategic Planning and Implementation – Final Exam Study Guide 400 Correctly Answered Questions Section 1 1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. A. direct B. dramatic C. soothing D. Leveraged E. abrasive 2. Some intermediaries use the following: strategic planning, advanced information systems,...

STR581– Final Exam Study Guide (Latest): University of Phoenix STR581 – Strategic Planning and Implementation – Final Exam Study Guide Question Bank (400 Correctly Answered Questions) Section 1 1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. A. direct B. dramatic C. soothing D. Leveraged E. abrasive 2. Some intermediaries use the following: strategic planning, advanced inform...

STR581– Final Exam Study Guide (Latest): University of Phoenix STR581 – Strategic Planning and Implementation – Final Exam Study Guide 400 Correctly Answered Questions Section 1 1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. A. direct B. dramatic C. soothing D. Leveraged E. abrasive 2. Some intermediaries use the following: strategic planning, advanced information systems, ...