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Marketing Channel Management (Tilburg University) - lectures and tutorials - fall 2020
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Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

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  • Class notes
  •  • 35 pages • 
  • by rmolutrecht • 
  • uploaded  13-10-2020
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Marketing Channel Management Summary (Fall 2020) - Lecture Slides/Notes Tutorial Slides/Notes
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Marketing Channel Management @ Tilburg University Programs: MSc Marketing Management and MSc Marketing Analytics Course: Marketing Channel Management Unit: Unit 1 Summary written: Fall 2020, Unit 1 Contains: - Lecture slides - Additional lecture notes - Tutorial slides - Additional tutorial notes - Examples (in italics)

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  • Summary
  •  • 23 pages • 
  • by sachalena • 
  • uploaded  17-10-2020
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Lectures and papers of Marketing Channel Management - Tilburg University 2019/2020
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This summary contains both the lectures and papers of Marketing Channel Management Tilburg University for school year 2019-2020 for the master Marketing Management.

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  •  • 2 items • 
  • by Marlieee • 
  • uploaded  10-10-2019
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Marketing Channel Management - Lecture Slides Notes (incl. weblectures & bonus assignment notes)
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Marketing Channel Management (2019-2020) - Lecture Slides Notes Including notes of web lectures and notes of the bonus assignments Marketing Analytics Tilburg University

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  • Summary
  •  • 46 pages • 
  • by maartjezielhuis • 
  • uploaded  12-10-2019
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Marketing Channel Management Weblectures
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Providing an in-depth, complete and well written understanding of everything that has been discussed during the weblectures for Marketing Channel Management - personal notes.

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  • Summary
  •  • 26 pages • 
  • by maddiemichy07 • 
  • uploaded  03-10-2020
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University of Texas, Dallas - MKT 3300.0 MKT 3300: Exam 3 Review
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University of Texas, Dallas - MKT 3300.0 MKT 3300: Exam 3 Review 1. Key Terms 1) Rating: 2) Reach: 3) Frequency: 4) Gross rating points (GRPs): 5) Cost per thousand (CPM): 6) Infomercials: 7) Product placement: 8) Break-even point (BEP): 9) Fixed cost (FC): 10) Variable cost (VC): 11) Marginal cost (MC): 12) Price elasticity of demand: 13) Customary pricing: 14) A fixed-price policy 15) A dynamic pricing policy 16) A price war 17) Everyday low pricing (EDLP): 18) Price discrimi...

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  • Exam (elaborations)
  •  • 23 pages • 
  • by browsegradesdotcom • 
  • uploaded  27-05-2020
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Summary articles Retail & Omnichannel Marketing
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Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

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  • Summary
  •  • 36 pages • 
  • by demitess • 
  • uploaded  02-01-2020
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Papers Channel Management 2018
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Hereby I present my summary of the Marketing Channel Management (2018). Suitable for the master Marketing Management. The document contains 38 pages, is super cheap and convenient to quickly go through :). I hereby present my summary of the papers of the course Marketing Channel Management (2018). Suitable for the master Marketing Management. The document contains 38 pages, nice cheap and convenient to quickly go through :).

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  • Summary
  •  • 38 pages • 
  • by MEMvandenElsen • 
  • uploaded  08-10-2018
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