Articles marketing and innovation Study guides, Class notes & Summaries

These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. With these notes, students can effectively review and reinforce their u...

This summary contains all articles that are mandatory to study for the exam of Marketing and Innovation 2023/2024

Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud

Summary of Digital Innovation including summary chapter 1 of Digital Marketing Fundamentals and relevant articles.

Summary of all articles in the Marketing and Innovation course (Radboud university).

Summary of Articles & Lectures, 2022-2023, Pages 16 Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms - James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal of Management, 39(5): 1123–1155. - Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy. Research Policy, 47(3), 558-572. - Schilling, M. (2010),...

A summary of all articles discussed and relevant in the course of 1ZM11 - Marketing and Innovation for the master track Innovation Management in Industrial Engineering / Technische Bedrijfskunde given at the Eindhoven University of Technology.

Complete and comprehensive summary of the UvA 2021 course Disruptive Innovation Marketing, including ALL ARTICLES and ALL LECTURES (slides and extensive notes) that you need to know for the final exam. The summary is in English and is 50 pages long. The most important parts are colored or made ‘bold’, which allows for quick and easy reading. Check the table of contents shown in the preview to see all the specific articles that are included. A lot of time and effort was put into this summary....

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...

MGMT3007 Management of Innovation Summary Semester 1, 2022. Introduction Welcome to Management of Innovation! Innovation (of a commercial nature) involves the use of both internal and external resources and relationships in a dynamic process involving multiple activities, cross-functional, interdisciplinary teams and relationships. We think it is therefore critical that any commercial innovation management (aka commercialisation) course adopts a holistic approach, encompassing a range of i...