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Articles marketing and innovation Study guides, Class notes & Summaries

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Disruptive Innovation Marketing | ALL ARTICLES + LECTURES (notes & slides) SUMMARY
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Complete and comprehensive summary of the UvA 2021 course Disruptive Innovation Marketing, including ALL ARTICLES and ALL LECTURES (slides and extensive notes) that you need to know for the final exam. The summary is in English and is 50 pages long. The most important parts are colored or made ‘bold’, which allows for quick and easy reading. Check the table of contents shown in the preview to see all the specific articles that are included. A lot of time and effort was put into this summary....

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  • Summary
  •  • 50 pages • 
  • by chiara-uva • 
  • uploaded  05-05-2021
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Summary articles Marketing & Innovation
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Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

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  •  • 36 pages • 
  • by ivanradboud • 
  • uploaded  22-12-2020
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Summary articles Entrepreneurship & Finance
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Summary of the following articles: • Capital structure theory and new technology firms: is there a match? S Coleman, A Robb - Management Research Review, 2012 • What do we know about entrepreneurial finance and its relationship with growth?; S Fraser, SK Bhaumik, M Wright – International Small Business Journal, 2015 • Entrepreneurship and growth; M. Wright I. Stigliani - – International Small Business Journal, 2012 • The capital structure decisions of new firms; AM Robb, DT Ro...

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  •  • 34 pages • 
  • by ivanradboud • 
  • uploaded  21-12-2020
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In-depth Summary of all Theories of Marketing Articles (6314M0185Y)
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Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

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  • Summary
  •  • 102 pages • 
  • by elinebeurskens • 
  • uploaded  19-03-2021
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Disruptive Innovation Marketing Summary
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Complete summary of all articles for the UvA Master course Disruptive Innovation Marketing 2019-2020. The lecture slides and comments are also included! All mandatory articles are listed on the first page of the summary.

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  • Summary
  •  • 42 pages • 
  • by lynngreeven • 
  • uploaded  07-05-2020
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Articles Business, Sustainability and Innovation
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All seven articles from the course Business, Sustainability and Innovation. It contains articles with the main topics of Circular Economy, value retention, Eco-design, Sustainable Business models & marketing. From the authors Bocken, Witjes, Lüdeke, Jesus, Schaltzeggen etc.

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  • Summary
  •  • 24 pages • 
  • by jadeloos • 
  • uploaded  05-10-2020
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Summary of EVERYTHING for the exam of EC2EBE: Essentials of Entrepreneurship UU minor entrepreneurship 2020. Including Seminars, Articles, and possible Exam Questions
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As the title says: all the important parts are discussed in this summary. This includes: ALL regular lectures, articles that needed to be read, seminars, and at last additional materials that were needed to take into account. Quality of the document is high as usual. Not only including text but also helpful images and illustrations. Everything in a nice lay-out which makes it very easy to read. The lectures discussed are the ones according to the blackboard page: Introduction, Entrepreneurial me...

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  • Summary
  •  • 40 pages • 
  • by daimsv • 
  • uploaded  18-01-2020
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1ZM11 Marketing and innovation Article summary
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The articles are summarized based on key constructs, findings and take-aways. The key findings and take-aways will overlap. Please be aware that this summary was not created for the purpose of having a summary, but the summary was created so that I had to read the article more carefully. That's why I kept the price low.

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  •  • 35 pages • 
  • by TUEIM • 
  • uploaded  26-03-2020
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Summary papers 1ZM16
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This summary includes the following articles for the course 1ZM16: Cooper, R.G. (2008). The Stage-Gate® idea-to-launch process: Update, what’s new, and NexGen systems. Journal of Product Innovation Management 25(3):213-232. Cooper, R. G., & Sommer, A. F. (2016). The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Research Opportunity: The Agile-Stage Gate Hybrid Model. Journal of Product Innovation Management 33(5):513-526. Evanschit...

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  • Summary
  •  • 45 pages • 
  • by sandersmenno • 
  • uploaded  29-10-2019
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