Pieters Study guides, Class notes & Summaries

Alle hoofdstukken van het boek Consumer Behavior zijn beschreven in deze samenvatting. Echter staan de hoofdstukken in de samenvatting in een andere volgorde zodat deze aansluiten bij de stof die behandelt is tijdens de colleges over dit vak.

The hints provided by Pieters in his lectures. It includes the information that will probably be in the exam ("thumbs up"), and what he notes during class. I will update the document after each class (whenever he adds new hints).

This is a summary of the article "Thin Slice Impressions"

Summary of the first 4 chapters of Consumer Behaviour by Wayne D. Hoyer and Deborah J. MacInnis

This summary is written for the course Customer Insight Through Survey, before Survey Methodology (MSc. Marketing Marketing Management/Marketing Analytics Tilburg University). It contains all lectures (excl. spss steps) and in red some of the *exam* questions can be found!

Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.

This summary is written for the course Customer Insight Through Survey, before Survey Methodology (MSc. Marketing Marketing Management/Marketing Analytics Tilburg University). It contains all lectures (excl. spss steps) and in red some of the *exam* questions can be found!

A full review of all the material taught for Exam 1

Summary of the chapters 2-6, made just recently for the course Marketing of the study Premaster Marketing Management.

Exam 3 study guide for consumer behavior